Bills send out survey asking fans about stadium

The survey focused on all aspects of the fan experience

Sal Capaccio
January 09, 2019 - 4:19 pm

Photo: Timothy T. Ludwig - USA TODAY Sports


The Buffalo Bills have started the process of gathering feedback from their fans and the Western New York community on their feeling towards future stadium considerations.

The team sent an email to fans asking for their feedback on several different questions, ranging on everything from concessions to parking to whether or not they would prefer a new domed or renovated New Era Field.

Back in November, Pegula Sports and Entertainment announced it would begin a comprehensive study of stadium needs for New Era Field, as well as KeyBank Center, the home of the NHL’s Buffalo Sabres. PSE announced it had hired CAA ICON to assist its efforts in determining the next steps, saying it would conduct a privately-funded study to help identify what the Pegulas call the "best options for ownership, fans and the community."

“The number one priority for this study is the fan experience,” said Kim Pegula in a statement back in November. “CAA ICON has an extensive resume, having participated in dozens of first-class professional facilities, along with HarborCenter and Penn State’s Pegula Ice Arena. We have the utmost confidence that CAA ICON’s unparalleled experience will help ensure that our venues achieve the highest standards.”

In the survey emailed to Bills fans on Wednesday, respondents were asked questions regarding preferable seat locations, how much they’d be willing to spend on certain seats, including luxury boxes and club seats, how important certain amenities such as Wi-Fi and in-seat concession service is, and many more. All responses are confidential.

“As both New Era Field and KeyBank Center have aged, they have fallen behind modern standards,” Bruce Popko, PSE’s Chief Operating Officer said in the November statement. “Terry and Kim Pegula have invested more than $2 billion of their own money in our market, including $350 million in privately-financed venue upgrades and expansions. With both leases nearing expiration, we look forward to developing a plan and working with our public sector partners to solidify the futures of the Bills and Sabres.”

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